Sales Funnels vs Marketing Funnels: What’s the Difference and Why It Matters?
Introduction: Are Sales Funnels and Marketing Funnels the Same? You’ve probably heard the terms sales funnel and marketing funnel tossed around like interchangeable buzzwords. But here’s the truth: π They’re not the same. And knowing the difference could be the game-changer your business needs. Whether you're running an eCommerce store or managing digital campaigns, understanding the sales funnel vs marketing funnel debate helps you target the right audience at the right time—with the right message. Let’s break it down. What is a Marketing Funnel? A marketing funnel refers to the journey a potential customer takes from discovering your brand to becoming interested in your product or service. It focuses on awareness, interest, and engagement —the top part of the customer journey. π§ Think of it as: Grabbing attention → Building trust → Educating your audience Marketing Funnel Stages (TOFU, MOFU, BOFU) Top of the Funnel (TOFU): Brand awareness (Blogs, S...